
Came across an article this weekend on the new Smart Choices program. According to the article, the program is "designed to help shoppers easily identify smarter food and beverage choices."
Really?
Several nutrition experts weighed in on the Smart Choices program. One, Walter C. Willett of the Harvard School of Public Health, pointed out that the program's criteria are "seriously flawed." He went on to say, "It's a blatant failure of this system."
The response from Smart Choices? Dr. Eileen Kennedy, president of the Smart Choices Board and a dean at Tufts University, defended the criteria, saying the program is based on government dietary guidelines.
So what's the argument about? Items that pass the Smart Choice program include Froot Loops, Fudgsicles and mayo. Yum.
Definitely some red flags here. First, Michael Johnson, the executive director for the Center for Science in the Public Interest, quit the panel last year because he believed its decisions were too influenced by food industry interests. Second, Dr. Kennedy defended the Froot Loops choice by pointing out that the label will help parents struggling with the Froot Loops vs. Donut decision. If a harried parent had to think about it, they would say to themselves, "I'm in a hurry to feed my kids breakfast. Should I give them Froot Loops or a donut? Well, the Smart Choices label will help me with this one. Obviously Froot Loops is the better decision." But really, wouldn't that mean shooting oneself in the foot with a nail gun is better than shooting oneself in the foot with a real gun?
Another member of the Smart Choices board, Dr. Celeste Clark, points out that Froot Loops have added nutrients, making it a healthy choice. The sugar content in the cereal makes it taste better. So consumers will be motivated to eat the "nutrient-dense" cereal because the sugar makes it taste good. Following this logic, they'll be getting more nutrients than they normally would. Froot Loops is 41 percent sugar. Oh, and did I mention that Dr. Clark is the senior vice president of global nutrition for Kellogg's? And that participating food manufacturers, including Kraft, ConAgra, General Mills, and Tyson Foods, pay $100K per year to be part of the program?
I'm hoping the Food and Drug Administration comes in more heavily on this one. Because what consumers need is an unbiased approach to labeling. And an education that neither Froot Loops nor a donut is a smart choice.



